Online presence methodology has come a long way, and content still remains king, but not all content is created equal. So, how can you lay the foundations of a proper content apparatus that helps you drive traffic? Such a builder needs both traditional tools and modern machinery. So writers today need a mix of AI-driven innovations and non-AI tools to craft effective content.
In 2024, SEO writing tools have expanded to include everything from smart, AI-powered assistants to tried-and-true software that helps you write content people and search engines both love.
Whether you’re looking for an AI tool to streamline your process or prefer hands-on, non-AI solutions, this guide will explore the top SEO content writing tools available today. We’ll dive into how these tools help with keyword research, optimization, and overall content improvement, ensuring you can compete in the modern content landscape.
What is a SEO Writing Tool and Why Do I Need One?
An SEO writing tool is like a digital coach that helps you create content that’s optimized for both readers and search engines. Whether AI-powered or more traditional, these tools offer valuable insights to ensure your writing stands out. But why exactly do you need one? Here are a few key reasons:
- Keyword Optimization: Helps you identify the best keywords to target, ensuring your content matches what people are searching for.
- Readability Enhancements: Suggests improvements to make your writing clearer and more engaging, keeping readers hooked.
- SEO Best Practices: Provides guidance on structure, meta tags, and other technical details to improve your chances of ranking higher.
- Competitor Analysis: Some tools offer insights into what your competitors are doing, helping you stay ahead in the SEO game.
- Content Optimization: Ensures your content is well-optimized with proper headings, image alt texts, and internal links, making it search-engine friendly.
By using SEO writing tools in 2024, you’re essentially setting yourself up for better visibility and success in a crowded online space.
SEO Writing Tools vs SEO AI Writing Tools: Which is the One for You?
In 2024, you have two main categories of SEO writing tools to choose from: traditional SEO tools and AI-powered tools. Each has its strengths, depending on your needs and preferences. Let’s break down the differences so you can decide which one is the best fit for you.
Traditional SEO Writing Tools
- Manual Control: These tools give you more control over the writing and optimization process. You input keywords, structure your content, and follow suggestions step by step.
- Deep Customization: Ideal for those who want to fine-tune every detail of their content, from word count to keyword density.
- Time-Intensive: Since you’re doing much of the work manually, these tools can take longer to master and use effectively.
- Ideal for SEO Experts: If you’re an experienced content creator with a solid understanding of SEO, traditional tools allow you to dig deeper into the nuances.
SEO AI Writing Tools
- Automation and Speed: AI tools can generate content, suggest keywords, and optimize for readability in just a few clicks, saving you time.
- Smart Suggestions: The AI continuously learns from the web and provides real-time suggestions, helping you stay updated with the latest SEO trends.
- Easy to Use: Even if you’re new to SEO, AI tools make it easier to get started by automating complex tasks.
- Best for Content Volume: If you need to produce a lot of content quickly, AI tools can churn out SEO-optimized drafts faster than manual methods.
Which Should You Choose?
If you prefer having full control over your content and enjoy a hands-on approach, traditional SEO writing tools might be your best bet. However, if you need speed and assistance with the heavy lifting, SEO AI writing tools could be the game-changer you’re looking for. In many cases, combining both types of tools might offer the best of both worlds, giving you the precision of traditional tools and the efficiency of AI.
Regardless of your choice, we are going to cover both categories in this post, so that you can get a proper diversity of choice regarding to writing tool you want to go for.
5 Best Non-AI SEO Writing Tools for Comprehensive Content Optimization in 2024
Now that we’ve covered the basics, let’s dive deeper into the world of SEO tools by focusing on non-AI search engine optimization content writing. These tools may not automate your writing, but they offer precision and control to help you craft SEO-friendly content. In this next section, we’ll review 5 of the best non-AI SEO writing tools available in 2024, each designed to enhance your content’s visibility and performance without relying on AI-driven automation.
1. SEMrush Writing Assistant
SEMrush Writing Assistant is a versatile tool designed to optimize your content for SEO in real-time. Integrated with SEMrush’s powerful database, it allows writers to evaluate their text based on SEO best practices. This tool helps you improve keyword usage, readability, and overall content structure, ensuring your writing aligns with search engine requirements. Whether you’re crafting blog posts or landing pages, SEMrush Writing Assistant ensures your content is optimized to meet modern SEO standards.
Pros
- Real-time Optimization: The tool provides immediate feedback as you write, making it easy to correct issues without having to switch between platforms.
- Keyword Optimization: It suggests relevant keywords based on the topic you’re writing about, helping you maintain a natural flow while hitting SEO targets.
- Readability Analysis: SEMrush Writing Assistant analyzes readability and suggests improvements, ensuring your content is user-friendly, which is a key SEO factor.
- Plagiarism Check: It also offers a plagiarism check, ensuring your content is original, which protects your SEO rankings.
Cons
- Limited Access for Non-SEMrush Users: You need a SEMrush subscription to access the writing assistant, which can be a downside if you’re only interested in this particular feature.
- Basic Features Compared to AI Tools: While it excels at providing SEO insights, it doesn’t offer content generation features like some AI-driven SEO writing tools.
Verdict
SEMrush writing assistant is a powerful option for writers looking to optimize their content with minimal effort. Its real-time feedback on SEO and readability makes it a strong contender for any content creator serious about boosting their rankings. However, it’s best suited for those already using or willing to invest in SEMrush’s broader suite of tools.
Price
The SEMrush Writing Assistant is included with SEMrush’s subscription plans, which start at around $119.95 per month.
2. Ahrefs
Ahrefs AI SEO content generator is well-known for its robust SEO capabilities, and its tools for writing are no exception. While not an AI-based platform, Ahrefs excels at helping writers optimize their content for search engines through its keyword research, competitor analysis, and content gap features. When used as an SEO writing tool, Ahrefs helps you craft content that targets the right keywords and ensures your writing is competitive in the SEO landscape. It’s especially useful for keyword research and backlink analysis, two critical components of SEO writing.
Pros
- Comprehensive Keyword Research: Ahrefs offers in-depth keyword insights, allowing you to discover high-volume, low-competition keywords to target in your content.
- Competitor Analysis: Ahrefs shows how your competitors are ranking, giving you a clear understanding of what you need to include in your content to compete effectively.
- Content Gap Analysis: This feature helps you find gaps in your content compared to top-ranking competitors, guiding you on what to add for better SEO performance.
- Backlink Suggestions: Backlinks are a crucial SEO factor, and Ahrefs offers insights into backlink opportunities to enhance the authority of your content.
Cons
- Steep Learning Curve: Ahrefs provides a wealth of data, but it can be overwhelming for beginners or those unfamiliar with SEO.
- No Real-Time Writing Assistant: Unlike some other SEO writing tools, Ahrefs doesn’t offer real-time optimization while you write, so you’ll need to use it alongside other tools for immediate feedback.
Verdict
Ahrefs is an excellent SEO content writing software for content creators who want to take a deep dive into SEO. While it lacks the real-time writing assistance of some other SEO writing tools, its ability to provide comprehensive keyword research, competitor insights, and backlink opportunities makes it a vital resource for SEO-driven writing.
Price
Ahrefs pricing starts at $99 per month for the Lite plan, making it a premium option, but one that offers extensive features for those committed to SEO excellence.
3. Surfer SEO
Surfer SEO is a specialized tool designed to help writers optimize their content for search engines through data-driven recommendations. It analyzes top-ranking pages for your target keywords and offers specific guidance on keyword density, word count, headings, and more. As an SEO writing tool, Surfer SEO focuses on content structure, ensuring your articles meet the criteria search engines favor, making it ideal for writers who want precise control over their SEO strategy.
Pros
- Data-Driven Insights: Surfer SEO uses real-time data from top-ranking competitors to guide your content structure, keyword usage, and length.
- Content Score: It assigns a content score based on SEO factors, giving you a clear indicator of how well-optimized your writing is.
- User-Friendly Interface: The tool provides clear, actionable suggestions that are easy to implement, even for users with limited SEO knowledge.
- Content Editor: Surfer’s content editor allows you to write and optimize your content in one place, making adjustments based on real-time SEO feedback.
Cons
- Limited Features Outside Content Optimization: Surfer SEO is primarily focused on content optimization and doesn’t offer broader SEO functionalities like backlink analysis or keyword discovery beyond its content recommendations.
- Subscription Cost: It can be pricey for individual users or small teams, especially if you’re not utilizing its full range of features regularly.
Verdict
Surfer SEO is one of the best SEO writing tools for those who need detailed content optimization based on real-time competitor analysis. It’s particularly useful for writers who want to ensure their content meets precise SEO criteria. However, it may not be the best option if you’re looking for a broader SEO toolkit or are on a tight budget.
Price
Surfer SEO’s plans start at $59 per month, with additional tiers offering more features and analysis for larger teams or agencies.
4. Moz Pro
Moz Pro is a well-established name in the SEO world, offering a wide range of tools to help writers and marketers optimize their content. As an SEO writing tool, Moz Pro excels in keyword research, site audits, and link building, providing valuable insights into what makes content rank. It’s a comprehensive platform that helps you align your content with SEO best practices while offering the added benefit of domain authority tracking and link analysis.
Pros
- Keyword Explorer: Moz Pro’s keyword research tool helps you find high-potential keywords and provides valuable metrics like search volume and difficulty, allowing you to craft targeted, optimized content.
- Site Audits: Moz Pro conducts in-depth audits of your site, highlighting issues with on-page SEO, such as missing meta descriptions or poorly optimized content, helping you refine your writing.
- SERP Analysis: Moz Pro allows you to see how competitors are ranking for certain keywords, offering insights into what content structure and elements are driving their success.
- Link Explorer: Its powerful link analysis tool helps you understand your backlink profile and find opportunities for link-building, a key factor in SEO rankings.
Cons
- Learning Curve: Moz Pro’s comprehensive feature set can be a bit overwhelming for those who are new to SEO, and it requires time to fully leverage its capabilities.
- Pricey for Small Teams: Like many advanced SEO writing tools, Moz Pro’s cost can be a barrier for freelancers or small businesses that don’t need the full suite of features.
Verdict
Moz Pro is an excellent choice for those looking for a full-featured SEO writing tool that goes beyond content optimization. Its keyword research and site audit capabilities make it a standout for writers who want to ensure their content is fully optimized for search engines. However, it may be overkill for those looking for a simple, content-focused tool.
Price
Moz Pro’s pricing starts at $99 per month, making it a premium tool that offers substantial SEO features for content creators and marketers who are serious about ranking.
5. ClearScope
ClearScope is a powerful content optimization tool that helps writers create SEO-friendly content by analyzing top-ranking pages for specific keywords. It offers detailed suggestions for relevant terms and topics that should be included to improve the quality and searchability of your content. As an SEO writing tool, ClearScope is particularly effective for writers focused on producing high-quality, keyword-rich articles that are tailored to rank well in search engines.
Pros
- Topic and Keyword Suggestions: ClearScope provides a list of terms and topics based on what top-performing content is using, helping you enhance your content’s relevance.
- Real-Time Content Scoring: The tool gives your content a score, showing how well it aligns with SEO best practices and suggesting improvements for keyword usage and structure.
- Easy-to-Use Interface: ClearScope’s interface is simple and user-friendly, making it easy for writers of all levels to optimize their content without needing extensive SEO knowledge.
- Integration with Writing Platforms: ClearScope integrates seamlessly with Google Docs and WordPress, allowing you to optimize content directly within your writing environment.
Cons
- Limited to Content Optimization: While ClearScope is excellent at improving the SEO of individual pieces of content, it doesn’t offer additional SEO tools like backlink analysis or technical site audits.
- Price: ClearScope’s premium features may be cost-prohibitive for smaller teams or individuals, especially when compared to other SEO writing tools that offer more comprehensive SEO suites.
Verdict
ClearScope is one of the top-tier SEO writing tools for writers looking to enhance the quality of their content through keyword and topic optimization. Its simplicity and effectiveness make it an excellent choice for content creators who want to produce high-ranking articles. However, it may not be the best fit for those looking for a broader range of SEO features.
Price
ClearScope’s pricing starts at $170 per month, making it one of the more expensive SEO tools on the market. It’s best suited for professionals and businesses focused on creating content that ranks well in competitive niches.
5 Best SEO AI Writing Tools for Content Creation and Optimization in 2024
With a solid understanding of the best non-AI tools for SEO writing, it’s time to explore the next frontier: AI SEO writing. These tools are designed to automate parts of the writing process, helping you generate SEO-optimized content faster and more efficiently.
In the following section, we’ll review the top 5 SEO AI writing tools of 2024, focusing on how they leverage artificial intelligence to enhance content creation and optimization. Whether you’re looking to save time or improve your SEO strategy, these tools offer a cutting-edge solution for modern content needs.
1. Jasper AI
Jasper AI is a top-rated SEO writing AI that helps writers generate high-quality content quickly and efficiently. Powered by artificial intelligence, Jasper can produce SEO-friendly articles, blog posts, product descriptions, and more. The platform allows users to input specific keywords and topics, and Jasper uses its AI engine to create optimized content that aligns with SEO best practices. For those looking to streamline their content creation process, Jasper AI is a game-changer.
Pros
- Speed and Efficiency: Jasper can generate long-form SEO-optimized content in just a few minutes, saving you time and effort.
- Customizable Outputs: The tool allows users to guide the AI by providing instructions, making it flexible for various writing needs, from blog posts to landing pages.
- SEO Optimization: Jasper is designed to generate content that’s not only readable but also keyword-optimized, making it highly effective for improving search rankings.
- Multiple Templates: Jasper AI offers a variety of templates, from blog post introductions to full-length articles, allowing you to tailor content to specific writing styles and SEO requirements.
Cons
- Learning Curve: While Jasper AI is powerful, it may take some time to get used to, especially when fine-tuning prompts to get the desired output.
- Dependence on User Inputs: The quality of the content largely depends on how well you can guide the AI with your inputs. It may require a bit of trial and error to get the best results.
Verdict
Jasper AI stands out as a leading tool in the SEO AI writing landscape due to its ability to generate high-quality, keyword-optimized content in record time. It’s ideal for marketers, content creators, and businesses looking to scale their content production while maintaining SEO standards. However, its effectiveness depends on how well you guide the AI.
Price
Jasper AI offers various pricing plans, starting at $49 per month for basic users. More advanced plans with additional features and content capabilities are available at higher price points.
2. Writesonic
Writesonic is a popular SEO copywriting AI tool that enables users to generate SEO-optimized content for blogs, articles, landing pages, and more. Using advanced AI technology, Writesonic can produce keyword-rich content based on a few simple inputs. Its range of templates makes it easy for users to generate different types of content, from long-form blog posts to concise meta descriptions. For writers who need SEO-friendly content quickly, Writesonic is an efficient and effective solution.
Pros
- Wide Variety of Templates: Writesonic offers multiple content templates, including blog posts, product descriptions, meta tags, and more, helping writers cover various SEO needs.
- SEO Optimization: The tool is designed to create content that’s optimized for search engines, ensuring you target the right keywords while maintaining readability.
- User-Friendly Interface: Writesonic is easy to use, making it accessible for writers of all skill levels, even those new to AI writing tools.
- Fast Content Generation: Writesonic is capable of generating SEO-optimized content quickly, allowing users to meet tight deadlines without sacrificing quality.
Cons
- Limited Customization for Complex Topics: While Writesonic excels at generating content quickly, it may struggle with more complex topics that require deeper insights or specialized knowledge.
- AI Output Quality Varies: The quality of content can be inconsistent, especially if the input is vague. It may require some editing to meet higher content standards.
Verdict
Writesonic is a strong choice in the AI writing SEO category, particularly for those who need to produce content quickly and efficiently. Its variety of templates and ease of use make it ideal for marketers and writers looking to scale their SEO content efforts. However, some manual editing may be required to fine-tune the AI-generated content for more specialized topics.
Price
Writesonic’s pricing starts at $19 per month for the basic plan, with more advanced features available at higher pricing tiers. The affordability makes it accessible to small businesses, freelancers, and larger teams alike.
3. Rytr
Rytr is a budget-friendly seowriting AI tool designed to help writers and businesses generate high-quality, SEO-optimized content quickly. With a simple user interface and AI-driven writing capabilities, Rytr can create content for various purposes, including blog posts, product descriptions, and social media copy. It’s especially appealing for small businesses, freelancers, and individuals looking to scale their content production without breaking the bank.
Pros
- Cost-Effective: Rytr offers one of the most affordable pricing models in the SEO AI writing space, making it accessible to those with limited budgets.
- Fast Content Generation: Rytr can produce SEO-friendly content in a matter of minutes, making it a great option for users who need to generate large volumes of content quickly.
- Easy to Use: With a minimal learning curve, Rytr is perfect for those new to AI writing tools. Users can simply input keywords and a few instructions, and Rytr handles the rest.
- Multiple Content Types: Rytr supports a wide range of content formats, from blog posts and emails to meta descriptions and social media captions, all optimized for SEO.
Cons
- Basic Customization: While Rytr is good for general content, it may not offer the depth of customization required for more complex topics or highly technical content.
- Limited Features Compared to Competitors: Unlike more expensive SEO AI writing tools, Rytr lacks some advanced features, such as in-depth keyword analysis or competitor research.
Verdict
Rytr is an excellent option for those looking for an affordable and user-friendly SEO AI writing tool. It offers the ability to create SEO-optimized content quickly and efficiently, making it ideal for small businesses, freelancers, and writers on a budget. However, it may not be suitable for those needing more advanced SEO insights or highly tailored content.
Price
Rytr offers a free plan with limited features, while its premium plan starts at $9 per month, making it one of the most affordable tools in the SEO AI writing market. The premium plan unlocks additional features and higher word counts, making it a valuable option for budget-conscious users.
4. WriterZen AI
WriterZen AI is a powerful SEO AI writing tool that goes beyond content creation by incorporating advanced keyword research and topic discovery features. The tool helps writers and content creators generate SEO-optimized articles, blog posts, and other forms of content while offering insights into the best keywords to target. WriterZen AI excels in helping users create high-ranking content by suggesting relevant keywords and providing detailed topic research based on current trends.
Pros
- Advanced Keyword Research: WriterZen AI offers in-depth keyword research, allowing you to find long-tail and high-potential keywords to integrate into your content for better SEO results.
- Topic Discovery: The tool provides valuable insights into trending topics, helping you align your content with what audiences are actively searching for.
- Content Structure Suggestions: WriterZen AI helps you outline and structure your content based on competitor analysis, ensuring it’s optimized for SEO.
- SEO-Friendly Content Creation: With WriterZen AI’s content creation features, you can generate SEO-optimized articles that are rich in keywords and structured to rank well in search engines.
Cons
- Learning Curve: The tool’s range of features, particularly in keyword research and topic discovery, might be overwhelming for beginners or those unfamiliar with SEO strategy.
- Pricey for Small Teams: While WriterZen AI offers a comprehensive suite of features, its pricing may be a barrier for individuals or smaller teams that don’t need the full range of functionality.
Verdict
WriterZen AI stands out as an excellent SEO AI writing tool for those who want to combine content creation with detailed keyword research and topic discovery. It’s particularly useful for content creators, bloggers, and marketers looking to build SEO-optimized content based on data-driven insights. However, it’s best suited for users who are familiar with SEO strategies or are willing to invest time in learning the platform.
Price
WriterZen AI offers plans starting at $27 per month, which includes access to keyword research, topic discovery, and content creation features. More advanced plans with additional features are available at higher price points.
5. Scalenut SEO Hub
Scalenut SEO Hub is an all-in-one SEO AI writing tool that focuses on streamlining content creation and optimization by blending AI-powered writing with in-depth SEO analysis. Scalenut offers everything from keyword research and competitor analysis to real-time content grading, ensuring your writing is SEO-friendly from the start. The tool is particularly useful for marketers and content creators looking to produce high-quality, SEO-optimized content at scale.
Pros
- Comprehensive SEO Research: Scalenut provides in-depth keyword analysis, competitive research, and content gap insights, helping you build highly targeted, optimized content.
- AI-Powered Content Generation: The tool allows you to generate SEO-friendly articles, blog posts, and web content quickly, using AI to guide content structure and keyword usage.
- Content Grading System: Scalenut gives your content a real-time SEO score, ensuring that your writing meets the required standards for search engine optimization.
- Topic Cluster Generation: The SEO Hub feature allows users to create entire content strategies by identifying and organizing related topics, enhancing the breadth and depth of your content.
Cons
- Steep Learning Curve for Beginners: Scalenut offers a wide range of features, which can be overwhelming for beginners or users unfamiliar with advanced SEO strategies.
- Price: While Scalenut offers powerful tools, its cost may be prohibitive for smaller teams or individual freelancers who only need basic SEO AI writer functions.
Verdict
Scalenut SEO Hub is a top-tier SEO AI writing tool that excels at helping content creators not only generate optimized content but also build comprehensive SEO strategies. Its powerful mix of keyword research, content optimization, and real-time grading makes it ideal for businesses, marketers, and writers looking to improve their content’s SEO performance. However, it may require some learning for those new to SEO tools.
Price
Scalenut’s AI SEO writer pricing starts at $39 per month for the basic plan, which includes access to its AI-powered writing and SEO tools. More advanced plans, with additional features like content strategy tools, are available at higher price points.
Conclusion
In conclusion, we’ve covered the top SEO writing tools of 2024, from precision options like Ahrefs and Moz Pro to AI-driven solutions like Jasper AI. Each tool offers distinct benefits based on your needs.
At MaxMart, we go beyond just providing tool recommendations. We’re dedicated to helping you directly increase your traffic through expert SEO strategies, actionable insights, and practical guidance. Whether you’re an SEO pro or a beginner, we’re here to equip you with the tools and knowledge to improve your rankings, grow your audience, and strengthen your online presence.