Did you know that over 80% of online shoppers use social media platforms like Facebook to discover and shop for products? Facebook and ecommerce go hand in hand, leadingto the platform solidifying its position as a leading platform in the field, connecting businesses with billions of potential customers worldwide. Its dynamic features make it a go-to space for brands to grow, sell, and engage.
In 2025, choosing the right Facebook ecommerce tools is more crucial than ever. With competition increasing and consumer expectations evolving, having the right tools can mean the difference between success and missed opportunities. These tools help businesses streamline operations, reach targeted audiences, and create engaging shopping experiences.
This blog will guide you through the best Facebook ecommerce tools available in 2025. Whether you’re looking to simplify your ad campaigns, manage your storefront, or track analytics, you’ll find insights to elevate your strategy and boost sales.
The Importance of E-commerce Tools for Facebook
Facebook has become a key platform, offering features like Marketplace, Shops, and facebook ads for ecommerce. These tools allow businesses to reach a global audience, showcase products, and engage with customers. But navigating these features without the right tools can be challenging for businesses looking to scale.
Some of the common challenges businesses face without proper tools include:
- Difficulty tracking performance and analytics
- Poor time management with manual processes
- Issues with scaling operations and ads effectively
Facebook ecommerce tools address these challenges by offering:
- Detailed performance analytics for better decision-making
- Automation to save time and streamline processes
- Solutions to help businesses grow and scale more efficiently
It’s essential to have the right tools for measuring engagement and optimizing content. Check out our best Instagram analytics tools to help you track performance and boost your social media presence!
Criteria for Choosing the Best Facebook Ecommerce Tools
When selecting the best Facebook ecommerce tools for your business, there are several key factors to consider:
- Integration with Facebook: The tool should seamlessly integrate with Facebook’s features like Shops, Marketplace, and Ads, ensuring smooth operations across platforms.
- User-friendliness: Choose tools that are easy to navigate, even for beginners. A simple interface saves time and reduces the learning curve.
- Scalability: As your business grows, your tools should be able to grow with you. Look for solutions that can handle increased product listings, traffic, and customer interactions.
- Features like automation, analytics, and customer engagement: Tools that offer automated processes, detailed analytics, and features to engage customers are crucial for running an efficient and successful business.
- Cost-effectiveness: Consider your budget. The best tools should offer great value, balancing features and price to ensure you’re getting the most for your investment.
Top 8 Best Facebook E-commerce and Shopping Tools in 2025
After understanding the importance of Facebook ecommerce tools and the key criteria for selecting the right ones, it’s time to dive into the top tools that are shaping the landscape of Facebook-based businesses in 2025. These tools will help you streamline operations, boost engagement, and scale your business effectively.
Alongside Facebook, Instagram plays a crucial role in social commerce. To elevate your Instagram game, consider using some of the best Instagram hashtag tools!
1. Omnisend
Omnisend is a powerful multi-channel marketing automation tool designed to help businesses build stronger customer relationships and increase sales through email, SMS, and push notifications. Specifically tailored for e-commerce, Omnisend integrates seamlessly with Facebook ecommerce, allowing you to create personalized campaigns that engage your audience across multiple platforms.
Pros:
- Multi-Channel Automation: Omnisend’s ability to automate email, SMS, and push notifications provides businesses with a powerful tool for Facebook ecommerce. You can target your audience through multiple touchpoints, increasing engagement and conversions.
- Ease of Use: The platform’s intuitive drag-and-drop builder makes it easy to create campaigns, even for beginners.
- Advanced Segmentation: Omnisend offers advanced customer segmentation, which allows for personalized campaigns based on customer behavior, improving the relevance of your marketing efforts.
- Integrates with Facebook Ads: The seamless integration with Facebook Ads lets you easily create retargeting campaigns and personalized product suggestions, driving more traffic to your Facebook Shop.
Cons:
- Learning Curve for Advanced Features: While basic features are easy to use, more advanced automations may require a bit of time to fully understand and utilize.
- Pricing for Small Businesses: Omnisend’s higher-tier plans can be pricey for smaller businesses or those just starting out in Facebook ecommerce.
Verdict:
Omnisend is an excellent tool for businesses looking to take their Facebook ecommerce marketing to the next level. It combines email marketing, SMS, and automation into one powerful platform, making it ideal for businesses seeking a comprehensive solution. However, small businesses may find the pricing for advanced features a bit steep.
Pricing:
- Free Plan: Includes email campaigns and automation for up to 250 emails per month.
- Standard Plan: $16/month for up to 500 subscribers, with unlimited emails, SMS, and automation.
- Pro Plan: $59/month for advanced reporting, custom workflows, and more robust customer segmentation.
- Enterprise Plan: Custom pricing for large businesses needing additional support, API access, and advanced features.
2. BigCommerce
BigCommerce is a comprehensive e-commerce platform that enables businesses to create and manage online stores with ease. Known for its scalability and robust features, BigCommerce is a great choice for businesses looking to build a long-term Facebook ecommerce strategy. With native integrations for Facebook Shops and Instagram, it makes it easy to sell directly on these platforms and reach your audience where they are most active.
Pros:
- Seamless Facebook Integration: BigCommerce allows you to sync your product catalog with Facebook Shops and Instagram, turning your social media pages into full-fledged storefronts. This integration helps streamline the Facebook ecommerce experience, making it easier to convert followers into customers.
- Robust Features: BigCommerce offers features like customizable templates, secure payment processing, abandoned cart recovery, and advanced shipping options, ensuring that your store is equipped for success.
- Scalability: As your business grows, BigCommerce can grow with you. The platform is built to handle large catalogs, high-volume sales, and international selling.
- Excellent Customer Support: BigCommerce offers 24/7 customer support, which can be crucial for businesses in Facebook ecommerce looking for quick help with technical issues.
Cons:
- Complex Pricing Structure: The pricing can be confusing, especially for businesses that are new to e-commerce. Some key features, like advanced reporting and gift cards, are only available on higher-tier plans.
- Learning Curve: While BigCommerce is user-friendly overall, some of the advanced customization features may require a bit of technical knowledge to fully utilize.
Verdict:
BigCommerce is an excellent choice for businesses looking for a robust and scalable e-commerce platform with deep integration into Facebook ecommerce. Its wide range of features and multi-channel selling capabilities make it a great option for businesses looking to grow and succeed on Facebook and beyond. However, the pricing may be a bit much for small businesses, and the learning curve for more advanced features can be a hurdle for some.
Pricing:
- Standard Plan: $29.95/month for basic e-commerce features, including Facebook and Instagram integration.
- Plus Plan: $79.95/month for advanced customer segmentation, abandoned cart recovery, and more.
- Pro Plan: $299.95/month for more advanced features, such as custom SSL certificates, professional reporting, and higher-level support.
- Enterprise Plan: Custom pricing for large businesses with complex needs, including dedicated support and additional features.
3. Shopify
Facebook Shopify is one of the most popular and widely used e-commerce platforms in the world, offering a comprehensive set of tools for businesses to create, manage, and grow their online stores. Its seamless integration with Facebook makes it an excellent choice for businesses looking to tap into Facebook ecommerce and expand their reach on social media platforms. Shopify helps you build an attractive store, manage inventory, process payments, and sell directly on Facebook and Instagram.
Pros:
- Facebook Shopify Integration: Shopify allows for seamless syncing between your Shopify store and Facebook, letting you sell products directly through your Facebook Shop. This integration simplifies the process of managing sales across platforms.
- User-Friendly Interface: Shopify’s drag-and-drop interface is intuitive, making it easy for anyone, regardless of technical knowledge, to set up and manage an online store.
- Extensive App Marketplace: Shopify’s App Store offers a wide range of third-party apps that can enhance your Facebook ecommerce experience. From marketing tools to inventory management, you can customize your store to suit your needs.
- 24/7 Customer Support: Shopify’s customer support is available 24/7, ensuring that you have access to help whenever you need it, which is essential for managing your Facebook ecommerce business effectively.
Cons:
- Transaction Fees: Shopify charges transaction fees on each sale unless you use Shopify Payments as your payment gateway, which can add up for businesses with high sales volumes.
- Pricing for Advanced Features: Shopify’s higher-tier plans can be expensive, especially for businesses that require advanced features or customizations.
Verdict:
Shopify remains one of the best choices for businesses looking to build a professional online store with seamless Facebook ecommerce integration. Its ease of use, scalability, and comprehensive tools make it a favorite for entrepreneurs and businesses of all sizes. However, small businesses may need to factor in the transaction fees and potential costs for higher-tier plans if they want to take full advantage of all Shopify’s features.
Pricing:
- Basic Shopify: $39/month for an online store, Facebook integration, and other essential e-commerce features.
- Shopify: $105/month for more advanced reporting, professional reports, and lower transaction fees.
- Advanced Shopify: $399/month for advanced analytics, third-party calculated shipping rates, and the lowest transaction fees.
- Shopify Plus: Custom pricing for high-volume businesses with custom solutions and advanced features.
4. Ecwid
Ecwid is an e-commerce platform that allows businesses to set up online stores and sell across multiple channels, including Facebook. This versatile tool makes it simple to add a store to an existing website or start a new one from scratch. Its easy integration with Facebook ecommerce gives businesses the ability to sell directly through Facebook Shops, Instagram, and other social media platforms, all while managing their inventory and orders in one place.
Pros:
- Seamless Facebook Integration: Ecwid allows you to easily sync your product catalog with Facebook Shops and Instagram. This integration enables businesses to sell directly on these platforms and tap into the vast audience of social media users.
- Easy Setup: Setting up an Ecwid store is quick and simple. You can either add it to your existing website or create a new one with minimal effort, making it ideal for small businesses or entrepreneurs.
- Affordable Pricing: Ecwid offers flexible pricing plans that cater to businesses of all sizes. It’s an especially cost-effective solution for small businesses entering Facebook ecommerce.
- Multi-Channel Selling: Beyond Facebook, Ecwid allows businesses to sell across multiple platforms like Google, Amazon, and eBay, making it a great option for businesses that want to diversify their sales channels.
Cons:
- Limited Customization: While Ecwid is easy to set up, it offers fewer customization options compared to larger platforms like Shopify or BigCommerce. This may be limiting for businesses that want a highly customized storefront.
- Advanced Features Are Paid: Some advanced features, like advanced reporting and additional payment gateways, are only available on higher-tier plans, which may be an issue for small businesses looking to grow.
Verdict:
Ecwid is a solid choice for businesses looking to run FB ads for ecommerce with minimal investment. Its ease of use, affordability, and seamless Facebook integration make it a great option for small businesses or entrepreneurs just starting out. However, if you need highly customized features or extensive reporting, you may want to explore other platforms.
Pricing:
- Free Plan: Allows you to list up to 10 products and sell on social media channels like Facebook, but lacks advanced features.
- Venture Plan: $15/month for up to 100 products, additional payment options, and basic marketing features.
- Business Plan: $35/month for up to 2500 products, advanced tools, and additional integrations, including Facebook Ads.
- Unlimited Plan: $99/month for unlimited product listings, premium support, and advanced customization options.
5. Taggshop
Taggshop is a social commerce platform that allows businesses to create shoppable experiences on social media, including Facebook and Instagram. This tool is designed to turn your social media presence into a direct sales channel by allowing you to tag products in posts, stories, and more.
With FB ecommerce integration, Taggshop makes it easy for businesses to sell their products directly through their social media accounts, enhancing customer engagement and boosting sales.
Pros:
- Seamless Facebook Ecommerce Integration: Taggshop integrates smoothly with Facebook Shops, allowing businesses to tag products in Facebook posts and run shoppable Facebook ads. This seamless integration is perfect for boosting sales on social media.
- Increase Engagement: Tagging products in posts and stories provides customers with a more interactive and engaging shopping experience, improving conversion rates and driving more traffic to your store.
- Influencer Marketing: Taggshop is an excellent tool for businesses looking to collaborate with influencers. The platform allows influencers to tag products directly in their posts, streamlining the process and enabling easy purchases through social channels.
- Analytics: Taggshop provides in-depth analytics to help businesses track how their products are performing across social media, allowing you to optimize campaigns and improve sales strategies for Facebook ecommerce.
Cons:
- Limited to Social Media: While Taggshop excels at integrating social media with e-commerce, it is not a full-fledged e-commerce platform. Businesses looking for a broader e-commerce solution may find the tool limited.
- Higher Learning Curve: Taggshop’s interface is intuitive but may require some time to fully understand and use effectively, especially when setting up product tags across multiple posts.
Verdict:
Taggshop is an excellent tool for businesses focused on commerce on facebook and leveraging social media for sales. Its seamless integration with Facebook and Instagram allows businesses to directly sell products through social channels, making it a strong choice for brands looking to boost engagement and sales via these platforms. However, businesses that require a more comprehensive e-commerce solution may need to look elsewhere for additional features.
Pricing:
- Starter Plan: $19/month for up to 50 product tags, basic features, and social media integrations.
- Growth Plan: $49/month for up to 250 product tags, enhanced analytics, and additional customization options.
- Enterprise Plan: Custom pricing for businesses with advanced needs, including more product tags, priority support, and custom integrations.
6. Bazaarvoice
Bazaarvoice is a leading platform for gathering and leveraging user-generated content (UGC), such as product reviews, ratings, and testimonials. With a strong focus on increasing customer trust and boosting sales, Bazaarvoice integrates directly with Facebook ecommerce, allowing businesses to display reviews and ratings on their Facebook Shops, enhancing social proof and driving higher conversion rates.
Pros:
- Boosts Customer Trust: By displaying real customer reviews and ratings, Bazaarvoice helps businesses build credibility, which is crucial for driving conversions in Facebook ecommerce.
- Integrates with Facebook: Bazaarvoice’s integration with Facebook allows businesses to display reviews directly on their Facebook Shops, enhancing the shopping experience and providing social proof at the point of purchase.
- Visual UGC: Bazaarvoice makes it easy for businesses to incorporate customer photos and videos, which increases engagement and helps create a more authentic brand image.
- Influence on Purchase Decisions: Research shows that UGC plays a significant role in influencing consumer purchase decisions. Bazaarvoice helps businesses leverage this content to drive sales on Facebook and beyond.
Cons:
- Limited to Reviews and Content: While Bazaarvoice excels at collecting and displaying user-generated content, it doesn’t offer a full suite of e-commerce tools. Businesses looking for a more comprehensive e-commerce platform may need to pair it with other solutions.
- Pricing for Small Businesses: Bazaarvoice’s pricing can be on the higher side, especially for smaller businesses or startups. This may limit access to some of its features for businesses with tight budgets.
Verdict:
Bazaarvoice is an invaluable tool for businesses looking to boost their Facebook ecommerce strategy by leveraging user-generated content. Its ability to collect and showcase reviews, ratings, and visual content helps build customer trust and drive conversions on social media. However, the platform’s higher pricing and limited e-commerce features make it better suited for mid-sized to large businesses that can take full advantage of its offerings.
Pricing:
- Essentials Plan: Custom pricing based on business needs, providing basic review collection and display features.
- Advanced Plan: Custom pricing for businesses needing advanced analytics, additional content types, and extended integration options.
- Enterprise Plan: Custom pricing for large businesses or brands requiring full customization, dedicated support, and advanced features.
7. Trellis
Trellis is a robust e-commerce platform designed to help businesses create a seamless online shopping experience. With advanced features tailored for scalability and customer engagement, Trellis stands out for its deep integration with Facebook ecommerce. It enables businesses to sell products directly on Facebook and Instagram, making it an ideal choice for merchants looking to expand their social media sales channels.
Pros:
- Seamless Facebook Ecommerce Integration: Trellis allows businesses to sync their product catalog with Facebook Shops, making it easy to sell directly through Facebook and Instagram. This integration ensures that businesses can manage their social media sales alongside their main e-commerce operations.
- Customizable Features: Trellis provides a high level of customization, allowing businesses to tailor their online stores to their specific needs. This flexibility is ideal for companies that want a unique look and feel for their store while integrating Facebook as a primary sales channel.
- Scalability: Whether you’re just starting out or you’re scaling up your business, Trellis offers scalable solutions that grow with you. This makes it an excellent choice for businesses focused on long-term growth and expansion in Facebook ecommerce.
- Robust Analytics: Trellis provides powerful analytics that help businesses track their sales and marketing performance. This data is critical for optimizing your Facebook ecommerce strategy and making data-driven decisions.
Cons:
- Steeper Learning Curve: While Trellis offers a high degree of customization, the platform can be more complex to navigate, especially for beginners. It may take some time to fully learn all the features and capabilities.
- Pricing for Small Businesses: Trellis is more suited to mid-to-large-sized businesses, and its pricing may be higher than some other platforms, making it less accessible for smaller businesses or those just starting with Facebook ecommerce.
Verdict:
Trellis is an excellent choice for businesses looking for a highly customizable and scalable e-commerce solution with strong Facebook ecommerce integration. Its features are ideal for businesses that want to grow quickly and take full advantage of social media sales. However, its pricing and complexity may make it a better fit for medium to large businesses rather than startups or small businesses.
Pricing:
- Basic Plan: Custom pricing, providing core e-commerce functionality and Facebook integration, suitable for small to mid-sized businesses.
- Advanced Plan: Custom pricing for businesses needing advanced customization, additional integrations, and more robust analytics tools.
- Enterprise Plan: Custom pricing for large-scale businesses that require extensive customization, dedicated support, and enterprise-level features.
8. Funnel.io
Funnel.io connects to over 500 marketing platforms, pulling in data from sources like Facebook Ads, Google Ads, and more. By integrating with Facebook ecommerce, Funnel.io allows businesses to gather detailed reports and analytics on their Facebook advertising performance.
The platform helps automate the process of collecting and organizing data, which is crucial for businesses running large-scale advertising campaigns. Funnel.io’s reporting capabilities empower businesses to track return on ad spend (ROAS), measure engagement, and optimize Facebook ads to improve overall sales performance.
Pros:
- Seamless Facebook Ads Integration: Funnel.io directly integrates with Facebook Ads, making it easy to pull performance data and track metrics relevant to your Facebook ecommerce efforts. This feature helps you optimize ad campaigns by providing insights into which ads are performing best.
- Advanced Reporting and Analytics: Funnel.io offers powerful reporting tools that allow businesses to create custom dashboards, track key performance indicators (KPIs), and analyze trends over time. This detailed data is essential for making data-driven decisions to improve Facebook ecommerce results.
- Data Automation: The platform automates the process of collecting and organizing data from multiple channels, saving time and reducing manual work. This allows businesses to focus on growing their Facebook ecommerce presence without worrying about data management.
- Integrates with Other Platforms: Beyond Facebook, Funnel.io can pull data from various other advertising platforms and e-commerce systems. This gives businesses a comprehensive view of their entire marketing and sales ecosystem, making it easier to analyze cross-platform performance.
Cons:
- Complex Setup: While Funnel.io offers a wealth of data and powerful tools, its setup can be complex, especially for beginners. Businesses may need a data expert or technical support to fully take advantage of all the platform’s features.
- Pricing for Smaller Businesses: Funnel.io’s pricing is geared more toward mid-to-large-sized businesses, making it a less affordable option for small businesses or startups focused on Facebook ecommerce.
Verdict:
Funnel.io is an excellent tool for businesses running large-scale Facebook ecommerce advertising campaigns. It provides deep insights and detailed reporting that help optimize ad performance and improve sales outcomes. While the platform may have a steeper learning curve and be less suitable for smaller businesses due to its pricing, it’s an invaluable asset for businesses focused on data-driven decisions and maximizing ROI from Facebook Ads.
Pricing:
- Starter Plan: Custom pricing, ideal for small businesses looking to integrate data from a limited number of platforms.
- Professional Plan: Custom pricing for businesses needing more advanced reporting, integrations, and support for multiple marketing channels, including Facebook Ads.
- Enterprise Plan: Custom pricing for large businesses that need advanced data analytics, support, and integrations for large-scale operations.
Conclusion
As the Facebook ecommerce landscape continues to grow, selecting the right tools is crucial for businesses aiming to establish a strong online presence and drive traffic. The tools reviewed in this blog are just a few of the best options available to help you optimize your Facebook sales, streamline operations, and improve customer engagement.
At MaxMart, we are committed to providing you with the right resources to succeed in the digital world. Beyond Facebook ecommerce, we offer comprehensive product reviews and insights into domain tools, website tools, SEO tools, YouTube marketing tools, Instagram tools, and more. Whether you’re looking to improve your SEO strategy or grow your social media presence, we’ve got you covered with expert recommendations and valuable resources. Keep an eye on MaxMart for all the latest tips and tools to help you thrive in the online marketplace!